Audi vs. BMW: Luxury Vehicle Competitive Comparison

2018 Audi A4

2018 BMW 3 Series 320i

Historically, the Audi A4 and BMW 3-Series have gone against each other in the fiercely competitive luxury sedan segment. Buyers with a preference for sculpted styling, athletic performance, and luxury refinement often turn their attention toward the A4 and 3-Series. Let's explore the key differences which separate these seemingly equal competitors.

Comparing performance numbers, the A4 holds a slight edge over the 320i. While offering greater horsepower, the A4 still manages to achieve significantly higher fuel economy in all three categories (city, highway, and combined). Opting for the A4 means having access to more sophisticated lighting technology. The A4 uses a high intensity discharge (HID) headlamp design which is known to produce higher clarity light while offering greater longevity. The BMW 320i uses LED headlamps.

Taking a look at standard equipment found on the A4 and the 320i, there are a variety of areas in which the Audi outshines the BMW. One distinctive difference is that the Audi A4 2.0T Ultra Premium FWD includes standard heated, power adjustable front seats. Both of these features are added-cost options on the 320i. Do you enjoy extra fresh air and natural lighting on your drive? A4 drivers can enjoy a standard power sunroof, an optional feature on the BMW 320i. An electronic parking aid camera and a universal garage door opener each offer exceptional convenience and are included as standard equipment on the A4. BMW requires additional costs in order to select these options. Drivers looking for exceptional value and cutting-edge technology are sure to prefer the 2018 Audi A4 over the 2018 BMW 320i.

2018 Audi Q5

2018 BMW X3

Luxury crossover SUVs offer outstanding levels of refinement and innovative technology. They also deliver remarkable versatility, with the ability to haul both passengers and cargo even in the most inclement weather. Both the Audi Q5 2.0T Premium Quattro and the BMW X3 xDrive30i come standard with capable all-wheel drive systems. This comparison will reveal the key differences between the two models.

The first noticeable contrasts between the Q5 and X3 are pricing and performance. Out of the gate, the Q5 holds a $1,150 price advantage over the BMW. Similarly, the Audi delivers more impressive horsepower and torque figures. Despite the increased power, the Q5 manages to remain the more efficient of the pair around town, delivering an excellent 23 MPG city fuel economy rating.

Looking toward standard equipment found on these two SUVs, Audi continues to top BMW. Standard HID headlights add clarity and brightness to dimly-lit roadways, offering drivers greater safety and longevity. Comparing interior dimensions, the Q5 offers more room to relax and unwind. While the Audi Q5 and BMW X3 may appear to be equals, a closer look reveals that the better option is clearly the Q5.

2018 Audi Q7

2018 BMW X5 xDrive35i

Large luxury SUVs continue to grow in popularity. These vehicles are great choices for large families or those with active lifestyles that prioritize passenger and cargo capacity. Side-by-side, the 2018 Audi Q7 3.0T Premium Quattro and the 2018 BMW X5 xDrive35i appear to offer a similar experience. Let's look at exactly how these two perform.

In this comparison, the Audi Q7 holds a slight price advantage over the BMW X5 which helps emphasize the tremendous value found in the Q7. Looking at performance, the Q5 continues to outshine its rival BMW. Not only does the Q7 boast more robust performance numbers, the Audi proves to be the more efficient of these SUVs. As the most powerful and fuel efficient of the pair, it's no surprise that the Audi Q7 delivers a 7,700 maximum towing rating that exceeds that of the X5. Drivers that have a preference for performance should choose the Audi Q7.

In terms of versatility, the Q7 has the X5 beat. A standard power-folding third row seat on the Q7 gives it the ability to seat 7 passengers. The BMW X5 can only sit 5 passengers. Other standard features found on the Q7 include an electronic parking aid camera along with satellite radio -- both are available as additional cost options on the BMW X5. No matter which category you choose to examine, the 2018 Audi Q7 emerges as the clear favorite in this matchup.