The burning rivalry for top luxury brand between Audi, BMW, and Mercedes-Benz isn't exactly a secret in the automotive industry. For a time, Audi was considered just below the two competitors, but the tables are beginning to turn, as the automaker has overtaken Mercedes-Benz for sales, but the battle still rages on with BMW for the number one spot in global markets.
It seems that the two competitors have fallen a bit behind in the appeal and image of younger buyers, while Audi speeds ahead in trendy appeal. Former GM CEO Bunkie Knudsen once said, "you can sell an old guy a young people's car but never sell a youngster an older guy's car."1 and it seems he was right. Audi has been labeled as the luxury car of the younger generations, while Mercedes-Benz is more geared towards an older generation of buyers' tastes, with BMW falling somewhere in the middle.
Audi CEO Rupert Stadler is even lighting the fires of a "Beat BMW" campaign in the U.S. market, with the lofty goal of selling more than two million vehicles each year by 2020. With their faster, sleeker looks and last year's sales of an incredible 1.46 million cars, there's no doubt our favorite German brand will succeed in their attempts.
To learn more about all the benefits of driving an Audi, come on down to Audi North Scottsdale located on 18088 North Scottsdale Road in Phoenix, AZ 85054. Take a look at our new Audi lineup and see what appeals to your unique sense of elegance and performance. If you find the one you can't live without, our financial team can help you secure a loan or Audi lease to fit any budget.
Source: 1 http://www.theautochannel.com/news/2013/03/17/069391-hey-mac-what-s-up-audi-makes-run-for-luxury.html