The NFL wasn't the only thing kicking off a new season on September 5. If you were tuning in, you know that Audi also kicked off a new campaign for the 2013 S range, including the S6, S7 and S8. Sitting in the limelight of the 60-second spot (viewable on YouTube) is none other than the S8. Promising to bring its A-game, always; the new Audi S8 boasts 520 horsepower and a 0-60 mph sprint time of just 3.9 seconds.

Appreciate, but don't necessarily need quite that much brute force? For you, there is the 2013 Audi S6 and Audi S7. With slightly tempered 420 horsepower, both rank a little lower on the intense-o-meter, but still very high on the fun-o-meter.

Picking up what we're throwing down here? ?If nothing else, the new Audi S range and football have two things in common: adrenaline and power. Hence the German automaker's decision to debut the models during the 2012-2012 NFL kickoff game.

Loren Angelo, General Manager Brand Marketing, Audi of America explains, "The NFL kick-off game is the perfect venue to launch Audi's first dedicated campaign for the high-performing, powerful 2013 Audi S models. The Audi S8 featured in the spot summons the adrenaline and exhilaration of Audi Sport while delivering the uncompromised luxury expected in every [new] Audi vehicle."¹

Interested in feeling the power of the new Audi S6, S7 or S8 firsthand?

Swing by Audi North Scottsdale at 18088 North Scottsdale Road Phoenix, AZ 85054 during our regular business hours. We're happy to share complete specs, compare models and hook you up with a test drive. Just be forewarned: It's been described by many as addictive.