Hold on to your seats! Audi is preparing to take a couple of sharp twists and turns over the next couple of model years. No, we're not talking power, or performance, even. Rather, we're suggesting a drastic change in design language.

Audi's strong emphasis on the creative process is to one, very important end: To create a new design that embodies the brand's core and excites discerning luxury car drivers in Scottsdale, AZ and beyond.

Summarizing the new direction, Wofgang Egger, Head of Audi Design says, "Our refined strategy at Audi Design emphasizes clarity and a focus on the essentials."¹

One example of where Audi has left its technology exposed in the new Crosslane Coupe Concept is its Multimaterial Space Frame. The lightweight construction is visible at select points throughout the car, paying ode to the engineering feat and imbuing a fresh, industrial edge.

Don't worry. It's not overdone. Audi, of course, keeps it sophisticated, offering only a glimpse of the cutting-edge frame via the grille, air intakes and sills.

As far as distinguishing new Audi A- R- and Q- models goes, the luxury automaker will start with the Q5 and Q7 CUVs. Anticipated changes include:

• New, three-dimensional, single-frame grille
• Removable, carbon roof element

To see what exactly Audi has in store for future-gen A and R models, be sure to stay tuned. Audi North Scottsdale promises greater insight soon. If you have questions about a new or used Audi currently featured in our showroom serving Phoenix, AZ, please contact us online or at (480) 538-4000. We're happy to discuss everything from features to auto financing, vehicle history to car service.

Source: ¹ http://www.audiusanews.com/pressrelease/3227/1/audi-design-close-up-close-look-new-design