Audi has found a way to integrate their brand into the lives of the important and challenging 18-35 year old demographic. For three years now Audi has shared its technologies with car enthusiasts in this age group via the popular Playstation 3 gaming system.
Kirk Ewing , Creative Director at VEEMEE gives praise to the effort Audi has taken in developing a partnership with PlayStation, "AUDI AG have succeeded where others have failed in integrating brands into games. They've started with the audience - gamers - and worked backwards to understand what's meaningful to them in a games context to present AUDI AG's brand and technologies in an entertaining but also educational way. It's fair to say AUDI AG have become a trusted brand in PlayStation Home and have won fans who've voted with their thumbs because of it!"
For three years Audi has created a virtual meeting spot for people to meet up, gather information from virtual lectures and interact with other people who share their passion.
To celebrate their third anniversary on PlayStation Audi created a new simulation game that focuses on three Audi AG technologies that became available for PlayStation users on 12/12/12. Quattro, Transmission and Ultra Audi AG technologies are incorporated into the challenge of racing a "concept car" created solely for the game which includes three different tracks.
Gold, Silver or Bronze levels of achievement can be reached depending on the modifications each player makes to their car. They use the three featured technologies to create the car best-equipped to complete all of the challenges presented to them on each individual track.
If you have played the game and want to share your insights contact us or stop in to put a real live Audi to the test at Audi North Scottsdale 18088 North Scottsdale Road Phoenix, AZ 85054.